Ybrant to acquire 4 firms

Times News Network

Hyderabad, February 19, 2007 – Ybrant Technologies, one of the leading players in the digital marketing space, is planning to pursue an aggressive inorganic growth plan. The company is in talks with at least four companies in digital marketing space for acquisition. All these deals, which are expected to cost $30-40 million, would be closed in the next six to eight months, the company’s chairman Suresh Reddy said. The company is closing in on companies in search marketing, email marketing, lead generation and co-registration and affiliate marketing.

As part of growth plans, the company has announced the acquisition of AdDynamix, an online advertisement network company. The deal is worth $10 Million and Ybrant would make the payment in phases in the next four to six months.

AdDynamix is an interactive advertising network delivering ad management, video and digital media services to agencies, entertainment clients and direct marketers.

“We see the digital marketing space gaining pace. The segment is estimated to be worth about $18.3 billion this year and would increase to $25-30 billion by 2010. We would like play an active role in this huge market,” Reddy said.

AdDynamix brings with it a significant clientele including classmates, Nutrisystem, NetZero and Ford in to Ybrant’s fold.