Ybrant to tap online video ad market

Digital media company, Ybrant Digital is looking to tap the video advertising segment online. This segment is growing as more companies are in favour of running a video advertisement even on static website, according to Suresh Reddy, its chairman and chief executive officer.

“Online video is growing rapidly due to increasing range of video capable devices, bandwidth increase and growth of online video business models. With the prices of tablets and smart phones coming down, digital video consumption will rise,” he said adding that video and mobile complement the search and display.

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